Since 2017, Dear Studio founder has built @thespacesforsale from 0 to 147,000+ followers, transforming it into a go-to source for design lovers, real estate hunters, and tastemakers.

The feed features global listings, curated editorially and presented through engaging carousels and reels.

Recent Highlights (Last 12 Months)

  • Follower Growth: 75K → 147K+

  • Monthly Views: Over 3.2 million

  • Engagement: Extremely high — carousel posts often drive thousands of saves, shares, and comments

  • Influence: Followed and engaged with by celebrities, interior designers, sports personalities, and influencers with 1M+ audiences

  • Paid Media: 0% — the last 12–24 months have been entirely organic

Results

  • +86K new followers in 12 months

  • Regular DMs and comments from celebrity and industry followers

  • Numerous real estate agents report: High-volume enquiry spikes, Properties sold as a direct result of being featured & an increase in submissions from agents and property owners eager for inclusion

  • The account has become a powerful, trusted organic channel for selling architecturally-led homes

Takeaway

This case study proves that community-first strategy, sharp curation, and native platform tools (like trending audio + DM automation) can unlock massive reach, engagement, and real-world results — without paid ads.

@thespacesforsale is now a benchmark for niche content-led growth in the property space.

At Dear Studio, we don’t just build awareness.

We build brands people line up for.